Notion are a York based artisanal craft brewery, devoted to producing a fresh array of beers with the belief that there is a beer for everyone. Craftmanship is at the heart of what they do and drives them to create a diverse range of delicious beers without compromise.
The brewery’s story begins with the managers father, a lifelong home brewer who previously served with the British Navy. After his passing, the brand was developed to continue his legacy. Links are made throughout the branding, such as the rope and naval star conveyed in the logo.
A secondary mark was designed to allow the logotype and symbol to be separated- increasing the brands flexibility.
The core range of beers express the hand-crafted element through unique collagraph printed textures, each created using the ingredients from the corresponding beer style.
The fluid shapes used to contain the printmaking textures are a modern representation of the liquid nature of the product and a subtle link to their oceanic story.